Client: Buchholz GmbH – Brand relaunch

Buchholz stands for functional, hygienic and aesthetic medical practice equipment. In a comprehensive relaunch, our units Consult, Design, Digital and Event worked closely together to create a higher recognition value for the Buchholz brand and to round up the overall impression between the website, print products, video and the in-house exhibition.

Starting with the development of a figurative mark, both the traditional and modern features of the company were highlighted. The figurative mark is composed of two simple geometric shapes and thus not only forms the letter 'b' for Buchholz, but at the same time shows the medical practice furnishings in their most elementary form: a cabinet and a reception counter as typical furnishings. The pictograms are also reduced to their base areas and are very concise and memorable due to their simple design. Fine details loosen up the flat designed pictograms, promoting the memorability of the contents and giving each element an emotional and individual touch.

One of Buchholz's highlights is the in-house exhibition for practice furnishings, which brings the "medular" concept to life for potential customers. In this context, a world of medical practice has been created, which allows the various special features of the system to be discovered. Clear explanatory panels are connected to the single furniture elements, explaining the numerous advantages compared with conventional constructions for practice furnishings. An explanatory video and the possibility of a 3D practice tour with VR glasses round off the "medular" experience visually.

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