Client: Salzgitter AG
Lead agency for the steel group
Salzgitter AG is one of Europe's largest steel and technology groups, and we have been supporting the company and its numerous subsidiaries for many years as the group-wide lead agency for digital communication and brand management on its journey through analog and digital transformation. This long-standing, trusting partnership has grown into a comprehensive collaboration in which we provide strategic, creative, and technical support for all communication measures.
We see ourselves not only as a source of creative inspiration, but also as a reliable sparring partner and central coordinator for all communication needs – across all channels, both nationally and internationally. Whether it’s digital platforms, classic print products, internal communication formats, employer branding, social media, trade fair appearances, or cross-media campaigns – we develop solutions that deliver impact and make brand identity tangible.
A milestone in this collaboration was the comprehensive brand relaunch of Salzgitter AG in 2022, which we designed and realized. Together with the group, we rethought the brand architecture, fundamentally modernized the visual appearance, and consistently implemented all relevant applications – from digital interfaces to print media and trade fair appearances – in the new corporate design. The result: a strong brand that combines technical precision with creative clarity and has already won numerous international awards.
One particularly forward-looking outcome of this collaboration is the development of the SALCOS® product brand – Salzgitter AG's green steel brand – which we conceptualized and established in close cooperation with the group.
In addition, we are responsible for the Group's entire digital infrastructure. This includes managing the overall TYPO3 installation with 52 live and preview instances, covering technical and content maintenance, monitoring, security evaluations, refactoring, and editorial support for specialist departments. We also handle press releases, content management, and the continuous development and optimization of the visual appearance to ensure a reliable and consistent digital brand presence.
As a multi-award-winning full-service agency, we support this process with an interdisciplinary team from PierraaConsult, PierraaDesign and PierraaDigital.
