Foto von Internationale Broschüre
Foto von Markenagentur Braunschweig
Foto von Markenagentur Wolfsburg Braunschweig Hannover

Brand Volkswagen

Group programs in the language of brands

Many strategies of Volkswagen Aktiengesellschaft require the cooperation of the brands and are therefore accompanied by group-wide communication concepts with guidelines and ideas. We have supported Volkswagen Passenger Cars and other group brands in numerous projects to implement these concepts and thus inform and motivate the public, customers and employees.

The challenge: Every brand has its own identity, its own language and its own distinctive corporate design. Our graphic designers, copywriters and web developers adapt the guidelines and ideas for each brand with great attention to detail and a feeling for the brand. We find new imagery and motifs, adapt texts to the corporate language or supplement tools and ideas – always suitable for the target group.

For many years now, we have been intensely supporting Volkswagen AG and its brands in successfully communicating programs and strategies from a single source and thus achieving their goals worldwide.

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Customer: Marke Volkswagen
Cooperation since: 2012
Discipline: Design, Digital, Event, Consult
Branch: Automotive, Transport & Logistics

„We want to say thank you to the PierraaGroup team who excellently implemented the graphic configuration of our specific topic.

We highly appreciate the commitment and flexibility and their close relation to us as a customer.“

Meike Baudis | Environment Production
Volkswagen Aktiengesellschaft


„In order to secure the future of the Group through strategic realignment of the Volkswagen brand & turn it into the strongest brand among volume manufacturers, authenticity in worldwide brand management is particularly relevant. Innovation, quality and intrinsic value in all channels combined with high sympathy values must not be artificially created but felt. This is one of our main tasks.“


Saskia Pierschek | CEO & Founder
PierraaGroup GmbH