The basic idea that helped PanoCity to convince in the IDEE competition was a clever technique for printing umbrellas at 360°. In the meantime, the company has expanded its range to include give-aways, fan articles and souvenirs. We advised and supported PanoCity in building the brand – with 360° services across various units of the PierraaGroup. From consulting to design to digital.
Our experts from PierraaConsult were there to advise our customer and, if required, helped him with questions concerning brand values, positioning and Unique Selling Point (USP). In order to make the brand visible, our PierraDesign team created a striking corporate design that visualized the company's identity. On this basis, our web developers at PierraaDigital developed a website and a comprehensive shopware online shop – an essential factor in increasing awareness and establishing a brand right at the start.