Volkswagen has set the goal to make production at all sites worldwide more ecological with its integrated program Think Blue. Factory. Specifically, this means 25% less environmental impact per vehicle produced.
We have accompanied the strategy department of Volkswagen AG along this path: The specialists from our four units displayed all the background information and goals of Think Blue. in a memorable and eye-catching campaign and in various communication media – and implemented them in twelve languages. Infographics, which were designed with great attention to detail and blend harmoniously into the existing corporate design, illustrate the past and future of this program. Quotes from board members give it an emotional face.
On this basis, a prime example of a changeable, tangible, emotional and moving communication system has been created. This is for sure: We think blue.